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Trade Marketing Manager
Descriere Companie
For our client, a company specialized in the distribution of food and beverage products, we are looking for a Trade Marketing Manager for beverages division.
Descriere
Creates pricing structures for exclusively imported products, factoring in transport, excise duties, labeling, and internal pricing policies;
Calculates total product costs and recommends selling prices in line with company profitability targets;
Develops and adjusts trade discount policies across all sales channels (Traditional Trade, HoReCa, Online, Key Accounts);
Builds and implements commercial campaigns: promotions, visibility actions and POS materials;
Collaborates closely with Brand Managers to ensure campaign alignment and execution;
Uses internal CRM and Excel to analyze performance, simulate pricing and support business decisions.
Cerințe
Minimum 3 years of experience in trade marketing, pricing or commercial analysis in FMCG (ideally beverages);
Strong knowledge of pricing logic, discount structures and margin calculations;
Experience working with multiple sales channels and adapting commercial approaches accordingly;
Excellent analytical skills and advanced Excel proficiency;
Familiarity with CRM/ERP systems (SAP knowledge is a plus);
Strong communication and cross-functional collaboration skills;
Proactive, structured and results-oriented mindset.
